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What Do You Need to GUARANTEE Your Business’ Exponential Growth & Complete Immunity From Competition?

Is it marketing? Is it cash? Is it intellectual property? What about having the right advisors and investors?

Short answer: neither of these can propel your business to the next level without a key ingredient.

If your business is well positioned, there is only ONE thing you need to thrust your business to the next level and leave your competition in the dust.

But if you get this right, there is going to be an AVALANCHE of opportunities that are going to open up for you.

In fact, this ONE thing, will attract all the marketing, cash, intellectual property, and will make investors competing just for the privilege of handing over their money to you.

This is how you go from a small or medium-sized business to a unicorn in your niche and completely DOMINATE it.

This is called the ULTIMATE SortSmart advantage. This is your impenetrable moat.

It all comes to having the RIGHT people with the RIGHT skills and the RIGHT motivation on your team. 


Dear business builder,

Before I tell you more about SortSmart, I’d like you to hear what others have to say:

“SortSmart is a convenient and innovative tool with a true potential to revolutionize candidate screening. Our startup is often hiring in positions including marketing and R&D. Seeing that several of our co-founders are spread across geographically distinct institutes including UCSF, University of Toronto and Harvard Medical School we find it difficult to hire new team members without bias or inconsistencies. SortSmart offers an efficient and effective solution to our problem through a user friendly, highly customizable screening tool that can be optimized to select the perfect candidates. I highly recommend SortSmart for candidate screening.” - Dr. Payam Zarin, PhD, Co-Founder of AllergenFree

“You can easily interview 3-4 times more candidates in a given week using SortSmart. Load up different sets of questions for different roles, and have the system automate the interview process without you being present. Then run through the interviews in batch work. This is a complete game changer!” - Rokham Fard, Founder of TheRedPin and PsychologyCompass

"It is a fact that a challenge of our times is to be able to pick the right candidates... how to sort them out? For too long we have relied on whoever has the most impressive list of degrees or a great sounding last names (biases). SortSmart is a new tool for a new world where we will finally be able to answer the questions: Is this person a good fit for this job, project, company or organization?" - Gabe Bautista, Consultant, GabeBautista.Com

In a news article, the CEO of Association of Faculties of Medicine of Canada, Dr. Geneviève Moineau, voiced her agreement with SortSmart that “better ways to evaluate “humanistic” factors including “one’s capacity to learn” and “the intrinsic motivation to provide care and to advance scientific discovery” are needed.”, in response to a study by SortSmart on candidate selection.

My story: How Study of the Human Body’s Natural Defence Against Disease Allowed Me to Create The Ultimate Business Advantage

My name is Behrouz Moemeni and I am the founder and CEO of SortSmart. Before starting SortSmart, I co-founded another business in the education sector, called BeMo, which went from a one man show to dominating its niche in less than 4 years without a penny of capital raised or personal cash investment.

I’ll tell you how I was able to do that but first I want you to realize that while I consider myself a serial entrepreneur, my journey didn’t start out this way.

I am a scientist by training and hold a doctoral degree (PhD) in a specialized field of medicine called immunology, which is the study of the immune system. During my training I focused on experimentation and scientific discovery. My research resulted in 19 awards, publication of 3 peer-reviewed journals, one of which has been viewed over ten thousand times and downloaded more than three thousand times as of writing this.

I have given a TEDx talk on the topic of applicant screening you may have watched. Watch may TEDx talk here

The immune system is really fascinating and it is tasked to fight infections and other anomalies within the body. Our bodies are being constantly assaulted by microbes and viruses and other living microorganisms that want to take over our bodies and use our bodies as a source of nutrient and reproduction. They are essentially competing with us over the same resources. This is something you probably already knew, but what will surprise you is that the immune system for the most part does not know what is exactly foreign and how to fight foreign cells. Rather it “learns” as we encounter different microorganisms through our lives by trial and error and as we age it develops further and further specialized cells (think of them as team members) to fight an ever-increasing array of harmful microbes, viruses and even cancer cells. And these cells have an unparalleled advantage. They are willing to literally fight to death for the good of the whole team (i.e. you).

What does this have to do with your business?

It turns out it has everything to do with your business but most business people miss this connection because they simply don’t even have the dots and the prior experience.

You see, the best way for you to become completely IMMUNE to competition is to have the right people on your team who are willing to work as hard has the co-founders with blood, sweat and tears for years.

Once you have the right team and know how to attract and select the right people on demand, you can keep growing your team and your team will help you grow your business.

This is your ultimate advantage, NOT marketing, NOT intellectual property, NOT a killer USP, NOT investors.

Without the right people, nothing can help you propel forward, not EVEN a billion dollars of investors’ cash! Cash doesn’t create a business, people do.


Cold Hard Truth About Traditional Employee Selection Practices

You see traditional employee selection protocols such as resumes, any form of paper application, situational judgment tests, personality tests, traditional video interviews, phone interview and in person interviews are SABOTAGING your business because they do NOT work and they cost you an arm and leg just to hire one employee.

Even worse, your turnover is HIGH. More than half (56%) of employees bounce within the first year, which then gets you back to square one. And the cost of hiring and training a new employee is 1.5 to 2 times the salary of outgoing employee.

That’s like going to the bank taking out your hard earned cash and setting it on fire!

And worse using traditional methods you end up with employees that don’t really care about you or your business; they only care about their pay at the end of the month, vacation time and “perks”.

And you are left constantly sleeping with one-eye open because you are worried that you are going to wake to yet another turnover and the start of the pointless vicious cycle.

Even Colder Truth About Recruiting Agencies

What about recruiting agencies you may be asking?

First of all, recruiting agencies cost 20 -25% of the employees first year salary and this could cost a lot of money every time you hire someone.

But there’s more. Recruiting agencies also don’t care about you. They care about their own bottom line and business model and their business model is practically set up to get cash if they can recruit someone.

You see the problem? The problem is they only get paid if they bring someone for you to hire, so their filter for hiring and their standards are WAY lower than the standards you and I have for our businesses and you may end up with someone that is either a terrible candidate and causes damage and/or quits before they are even trained properly.

But it doesn’t have to be that way. If you have the right tool and the right strategy you can attract and select highly motivated and top performing employees who will stay with you for as long as you desire.


During my experience at my other business, BeMo, I had the opportunity to see over 10 thousand applicants go through various forms of traditional applicant screening protocols because BeMo is in the business of helping aspiring students with admissions to highly competitive professional programs such as medicine and law. Some of these programs have a success rate of 4% or less and they attract up to 10 to 15 thousand applicants each year. 

It's important to note there that these programs have some of the most stringent applicant screening processes due to the high stake nature of the professions and as a result the provide the best possible education on candidate selection.

This allowed me to see clear patterns and identify what works and what doesn’t work in attracting and selecting highly motivated top performers and create a powerful system that is far more reliable in selecting A-players like clockwork.

And we combined our scientifically proven system with new technology to create a software that reduces both the time AND cost required to screen and select many applicants simultaneously.

I am now at a stage where I get interviewed by professional association such as the Canadian Medical Association for my expert opinion on candidate selection.

I was also invited to give a presentation on candidate selection at the Beyond Sciences Initiative International Conference.

If there’s anything you must master, it’s the art of selecting the right team members.

This is a pattern that is consistently observed in all the unicorn companies we have become to admire.

For example, Steve Jobs hired more than 2000 employees all by himself.

This is why I am inviting you to join me and my team of experts here at SortSmart to work on your candidate selection. You will get one-on-one time with our experts to create a tailored candidate selection master plan specifically for you and your business. And with the help our strategy and our software we will screen your applicants and score them based on the three scientifically proven personality traits absolutely essential for success: Coachability, conscientiousness, and intrinsic motivation.

I am limiting our programs to a few serious businesses at a time so that we have time to maintain the quality of our service.

You’ll get to learn from our experts to do this on your own with our software or you can leave all your application screening needs in our hands so you can focus on things that you care more about: marketing, innovation, expansion, market domination.

Our experts are NOT your average “advisors” but they are hand selected by myself and only top 5% of job applicants make it through our process.

And I take my own medicine; all of our experts are selected using the same system and software we will be sharing with you.

You cannot get this level of expertise and technology at any price anywhere. We’ve got the experience to help you select the best team members and lay the foundation for building a legacy in your niche.

And it costs a fraction of hiring a recruiter or having your own HR department, never mind the technology and proven strategies that aren’t even used by anyone else on the planet. 

All you have to do is click below and start with a no obligation free initial discovery consultation so we can find out if our services are a good fit.


This is What You Get with SortSmart Candidate Selection

  • Access to our proprietary candidate selection software.
  • Personalized strategy and questions designed for your specific offered positions to use with our software.
  • Selection and numeric scoring of your applicants based on scientifically proven personal attributes essential for success.
  • Significantly higher reliability compared to traditional selection protocols and tools.
  • Selection of applicants who are top preforming and highly motivated.
  • Selection of applicants based on scientifically proven characteristics required for success: conscientiousness, coach-ability, and intrinsic motivation.
  • Significant reduction in your employee turnover rate.
  • Elimination of the time and cost required for reviewing CVs, resumes, SJTs results, or setting up interviews.
  • Ability to screening as few as a handful to tens of thousands of applicants for various programs simultaneously.
  • Proprietary solution backed by decades of research.
  • Significant cost and time saving over your existing admissions protocols.
  • Customizable questions for any program
  • Customizable branding for your institution


Why Should You Sign Up for SortSmart Instead of Using Traditional Applicant Screening, Hiring a Recruiting Agency, or Building Your Own HR Department?

  • Personalized strategy for your business and your specific roles. You don’t get a one glove fits all strategy. Every business is different.
  • Personalized questions designed for use in our software for your business.
  • Significantly less time and cost consuming compared to recruiting agencies or building your own HR department.
  • Custom report and scoring of each applicant so you can view each applicants original response and our comments and explanation for our scoring.
  • Red flag analysis, warning, and specific notes about each applicant to help you make the selection with a concrete data.
  • Specific course of action with each applicant so you’ll know exactly what to do next if you decide to hire any of the applicants we screen for you.
  • Ability to choose from a completely done for you vs. taking full control from beginning to end all on your own using our software.


My final thoughts:

If you are completely satisfied with your employee selection strategies and you are confident that you can get to the next level on your own or with the help of Dr. Google or a heartless recruitment agency, then this program is probably not for you.

If you are looking for a magic pill or for cheap quick dirty "tricks" to attract and select top performing employees, this is also not for you.

If you are serious about becoming a master at selecting the right team members, building a world class business and willing to do whatever it takes, then this is exactly for you.

Since you have come this far, I hope that some internal resistance, procrastination or cost doesn't stop you. The cost of the our services is considerably lower than the cost of employee turn over, recruiters or having your own HR department. Remember, when you are able to select the right team members, you can become a supernova in your niche and you’ll be reaping the financial and non-financial benefits for the rest of your life and you'll have bragging rights and the rightful sense of pride that you helped your business leap to the next level at such a pivotal moment forever.

So to make it easier, here is my guarantee.

SortSmart’s 100% Satisfaction Guarantee:

If you are not completely satisfied with your first applicant screening results, done completely by us on a sample of 10 applicants of your choice, and you let us know by end of the day you receive your applicant scores, we will issue a full refund.

If you choose to use our software and do the rest on your own, I'm still going to offer you a guarantee:  If you actually use our software to select your applicants and follow the exact instructions we provide for you and are not 100% blown away, we'll give you a full refund within the first 30 days. 

Click the link below to schedule your free initial consultation today.

We look forward to working with you. 

To your success,

Dr. Behrouz Moemeni, PhD

CEO @ SortSmart


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